How the A.I. Boom Is Driving Up Sales of Gray Paint
A video provided by PPG shows the company fire testing a paint used for data centers.Credit...Video by Ppg
TL;DR
- PPG's fire-retardant paint, Steelguard 951, is experiencing booming sales.
- The increased demand is driven by the construction of data centers powering the AI frenzy.
- The paint swells when exposed to fire, forming a protective crust that insulates the steel.
- PPG anticipates its data center paint sales will triple this year, a growth rate far exceeding its overall sales increase.