Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product
Instead of helping marketers manage and optimize ad spend, the company is focusing on building the tools that generate the creative assets and campaigns.
TL;DR
- Melius, an AI platform for ad campaign generation, raised $25 million in funding.
- The company previously pivoted from performance marketing tools to creative asset generation.
- The founders, ex-engineers from Ramp, scrapped their initial product codebase.
- Melius faces competition from other AI creative platforms like Higgsfield.
- Co-founder Joowon Kim expressed passion for digital media creation since childhood.