tech
PwC published reports on AI marred by AI hallucinations
Big Four consultant is latest firm found to have produced slapdash work while marketing expertise on the technology

TL;DR
- PwC, a Big Four consulting firm, has faced criticism for its AI reports.
- The reports contained factual inaccuracies and were described as slapdash.
- The errors were attributed to "AI hallucinations," where the AI generated incorrect information.
- This raises questions about the reliability of AI-generated content from major firms.