tech
Meta's AI agent for WhatsApp Business is now available globally
WhatsApp will charge businesses for using its AI agent based on token usage
TL;DR
- Meta's customer support AI bot, Meta Business Agent, is now available globally within WhatsApp.
- The AI agent can answer customer questions, recommend products, book appointments, and qualify sales leads.
- Meta is testing features like daily chat briefings and insights, market research, and calendar management.
- Larger enterprises will be able to create custom agents that connect to platforms like Shopify and Zendesk.
- Businesses will be charged for the AI agent, with pricing integrated into WhatsApp Business Premium tiers and a token-based model for large businesses.