economy

Spanish Olive Oil Is Far Superior to Italian

Igor Ramírez García-Peralta. Photography by Victor Stonem

Spanish Olive Oil Is Far Superior to Italian

TL;DR

  • Spain is the world's largest producer of olive oil, but Italy often benefits from premium branding and pricing.
  • Spanish producers are actively working to reposition their olive oil as a high-quality product, moving away from bulk sales.
  • Key Spanish producers are focusing on meticulous production processes, from harvest to bottling, to emphasize quality.
  • There is a growing recognition among consumers and trade professionals of the superiority and distinctiveness of Spanish olive oil.
  • Spanish producers are increasingly investing in marketing and branding to tell their own story and overcome a historical modesty about their cultural products.