tech
Why Apple's slow-and-steady AI bet is starting to look pretty smart
Can Apple's new AI glow up put to bed accusations that it's losing an all-important industry race?
TL;DR
- Apple announced Siri AI, embedding automated capabilities powered by a partnership with Google Gemini.
- The company's senior vice president of software engineering stated Apple's mission is to turn advanced technology into helpful products for everyone, contrasting with a perceived 'race for AI's sake'.
- New Siri features include surfacing information from inboxes/text history, using onscreen awareness, and pulling near-instantaneous web information via Gemini.
- AI functionalities are being built into the operating system, potentially threatening competitors' distribution advantages.
- Apple's measured approach and significant revenue generation, despite lower AI spending compared to competitors, is highlighted as a smart strategy.
- The company generates revenue from AI companies using its App Store.