tech
Google Search's AI evolution includes more ads
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TL;DR
- Google's Gemini AI model will now influence ads shown in Search results.
- Users may see AI-generated 'custom explainers' for sponsored products.
- New ad formats include built-in chatbots that can answer questions using website information.
- Sponsored products might appear directly within AI-generated responses to queries.
- Ads are being designed to feel like helpful conversational additions, aiding product discovery and purchases.