tech
Meta says AI is making it easier to build new apps — and more are coming
Meta says AI is making it dramatically easier to build and launch new consumer apps, with CEO Mark Zuckerberg telling investors the company has more new consumer products on the way following a recent wave of releases for Facebook Groups, Marketplace sellers, Instagram, and gaming.
TL;DR
- Meta is using AI to accelerate the development and launch of new apps.
- Large language models (LLMs) enable faster testing and scaling of new product ideas.
- Recent app launches include Forum (for Groups) and Seller (for Marketplace).
- Meta is planning to release more new consumer products soon.
- AI is improving core business functions by making apps more relevant and delivering better results for businesses.
- Threads, a recent app, has achieved 500 million monthly active users, with AI recommendations contributing to its growth.
- LLMs enhance recommendation systems by understanding content and generating better training data.
- Every Reel and Feed post on Instagram is now processed by an LLM for topic and tone analysis to improve recommendations.