Adobe Acquires Indian Marketing Intelligence Startup Rilo
This is Adobe's second acquisition out of India after Rephrase.ai in 2023.
TL;DR
- Adobe has acquired Indian marketing intelligence startup Rilo.
- The deal involves licensing and team acquisition, with specific terms undisclosed.
- Rilo's technology automates marketing workflows using AI.
- This is Adobe's second acquisition from India, after Rephrase.ai in 2023.
- Rilo was founded in 2025 by IIT batchmates Georgi Boby and Dhruv Jaglan.
- Investors in Rilo will receive an exit from this deal.
- Rilo's platform allowed go-to-market teams to create custom workflows.
- Post-acquisition, Rilo will cease operations.
- Adobe's previous major marketing acquisition was Semrush for $1.9 billion.