Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

ROME — Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office, seeking to protect herself against AI-generated deepfakes.

Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

TL;DR

  • Italian Premier Giorgia Meloni is seeking to trademark her voice with the EU.
  • The goal is to protect against AI-generated deepfakes.
  • The application includes a four-second audio clip of Meloni saying "I am Giorgia Meloni."