economy

The buyers of £5mn properties don’t look like they used to

The profile of super-prime buyers has radically changed — and agents aren’t keeping up

The buyers of £5mn properties don’t look like they used to

TL;DR

  • The profile of super-prime property buyers has changed dramatically.
  • Agents are not keeping up with these changes.
  • The typical buyer of properties over £5 million no longer fits the old stereotype.