Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO
In John Ternus' first launch event as CEO, Apple announced its first foldable phone and the iPhone 18 Pro.
TL;DR
- Apple's CEO John Ternus unveiled the foldable iPhone Duo and iPhone 18 Pro.
- The standard iPhone will be released in the spring, a departure from previous fall launches.
- This split-launch strategy is intended to smooth out Apple's quarterly revenue.
- The iPhone 18 Pro starts at $1,199, a $100 increase from the previous model's starting price.
- Apple also introduced the C2 modem, developed in-house, which is faster and more energy-efficient than its predecessor.
- The foldable iPhone Duo starts at $1,999 and features a dual-screen design with software optimized for multitasking.
- Supply chain constraints and high memory pricing are factors influencing Apple's product release strategy.