tech
Google Must Let Publishers Opt Out of AI Search Features, Rules UK
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TL;DR
- Google must allow UK publishers to control how their content is used in AI Search features like AI Overviews.
- Publishers can opt out of their content being used for AI model "fine-tuning" and appearing in AI-generated results.
- Website owners can manage content usage for AI features through a new toggle in Google Search Console.
- Content owners who opt out entirely will not receive traffic or impressions from generative AI features.
- Google must ensure publisher content is properly attributed with clear links in AI-generated search results.
- The CMA's ruling aims to create a fairer digital economy and strengthen publishers' negotiating position with Google.
- Google is rolling out these features to a subset of UK website owners and plans to expand globally after testing.