tech
Google updates its spam rules to include attempts to ‘manipulate’ AI
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TL;DR
- Google updated its spam policy to include attempts to manipulate AI models in search results.
- Tactics like 'recommendation poisoning' and biased listicles are now considered spam.
- These manipulations aim to deceive users and influence AI-generated responses or rankings.
- A new industry called 'GEO' (generative engine optimization) has emerged to exploit these AI features.
- Violating sites may face penalties such as lower search rankings or removal from search results.