GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%
Action camera maker GoPro is merging with private photonics company Starman Optical and joining the AI wave.

TL;DR
- GoPro is merging with Starman Optical to enter AI data center and defense markets.
- The merger is expected to enable growth in consumer, commercial, and defense sectors.
- GoPro shares surged 40% following the announcement.
- Shareholders will receive a $285 million cash payment as part of the deal.
- Youtuber Markiplier and BlackRock are significant shareholders.
- GoPro will continue supporting existing consumer products and its subscription platform.
- Retailer Allbirds also announced a pivot into AI compute and hardware, rebranding as Smartbird.