Why we’re experimenting with advertising
Users come to Perplexity for a more efficient, uncluttered, and unbiased search experience, and that isn’t changing.
TL;DR
- Perplexity is experimenting with ads to build a robust and self-sustaining business.
- Advertisers will not influence the content or bias of search answers.
- Ads will initially appear in the US as sponsored follow-up questions and side media.
- Advertising material will be clearly marked as 'sponsored'.
- Partners include Indeed, Whole Foods Market, Universal McCann, and PMG.
- The goal is to offer a transparent advertising method that encourages user curiosity about brands.
- Ad revenue will support publisher partners and Perplexity's ongoing innovation.
- User personal information will not be shared with advertisers.
- User feedback is invited to shape the future of advertising on Perplexity.