economy
Land O'Lakes wants in on the protein boom
It’s not just Khloé Kardashian trying to figure out protein. So are all the food giants—including some brands consumers probably aren’t thinking of as protein-forward just yet.
TL;DR
- Land O'Lakes is investing in its dairy processing facility to produce ultra-filtered milk and milk protein ingredients.
- This initiative aims to improve the financial standing of its dairy farmer members by offering them more lucrative products.
- The company sees the growing demand for protein as a significant, long-term opportunity.
- Land O'Lakes highlights the benefits of milk protein, such as longer satiety, over whey protein.