Target built a trend-spotting tool that's speeding up the time it takes to get new fashions to store shelves
As fashion gets faster, Target is working to maintain its leading position with a new AI tool that spots trends on catwalks and social feeds.
TL;DR
- Target has introduced an AI tool called Trend Brain to help designers identify and respond to rising fashion trends.
- The tool analyzes social media, fashion show photos, and real-time purchasing data to predict future trends.
- Trend Brain helps shorten the product development cycle from months to weeks, enabling quicker delivery of new fashions.
- This AI-assisted approach aids in making efficient purchasing decisions and optimizing inventory.
- Target aims to use AI to compete with the rapid pace set by fast fashion brands like Shein and Temu.