tech
DuckDuckGo Installs Jumped 18% After Google Killed the Blue Links. On Apple Devices, the Spike Hit 70%.
DuckDuckGo Installs Surged 18% After Google’s AI Search Overhaul. Apple Device Installs Peaked at 70%. Its AI-Free Search Page Traffic Rose 23%.
TL;DR
- DuckDuckGo US app installs increased by an average of 18% week over week between May 20-25.
- Apple device installs saw a weekly growth of 33%, with a single-day peak of nearly 70%.
- Traffic to DuckDuckGo's AI-free search page, noai.duckduckgo.com, also rose by 23% week over week.
- This surge is attributed to user dissatisfaction with Google's AI-centric search changes and undisclosed AI models on devices.
- DuckDuckGo emphasizes user choice regarding AI integration, contrasting with Google's mandatory approach.
- The AI search market is growing, and Google's strategy may either accelerate this growth or drive away users seeking traditional search.