tech
This 'anti-bot' startup wants to pay you to interact with brands. Read the pitch deck it used to raise $18.5 million.
EarnOS, founded by Phil George, secures $18.5 million funding for its Ero app, paying users to engage with brands and counter AI bot dominance online.
TL;DR
- EarnOS raised $18.5 million in funding for its app, Ero, which pays users to interact with brands.
- The app aims to ensure brands' content is seen by humans, not AI bots, by offering rewards for engagement.
- Users can earn rewards by participating in challenges, sharing data, and clicking on brand content.
- EarnOS positions itself as an 'anti-bot' company and an alternative to ad platforms like Google and Facebook.
- Brands pay EarnOS for engagement, with up to 75% of the spend going to users as rewards in USD stablecoin cryptocurrency.
- The app has launched in the UK, US, Canada, and Australia, with a $30 million annualized rewards pool.
- A beta test saw 152 brands participate, with 3 million signups and $50,000 in rewards paid out.
- Nike is among the brands working with EarnOS.