tech
How Adobe and LinkedIn are Tackling AI Skills Demand
Adobe and LinkedIn are launching 47-language AI training for marketing professionals in a bid to combat automation risks and address rising skill demands
TL;DR
- Adobe and LinkedIn have partnered to launch AI training for marketing professionals.
- The initiative, 'AI Essentials for Marketers,' offers courses in 47 languages.
- Rising AI competency demands are evident, with AI skills becoming a primary focus for marketers.
- The marketing job market shows a year-over-year doubling of roles requiring AI literacy.
- The training program uses flexible, bite-sized, social-first learning formats.
- Courses cover digital marketing, content and creative, social and communications, and data analytics.
- Marketing roles are significantly impacted by AI automation, with a high percentage of tasks potentially replaceable.
- The partnership aims to make AI skills accessible to all marketers, not just specialists.
- The initiative seeks to protect employment and drive creative productivity by upskilling the global workforce.
- The program expands on Adobe's Digital Academy workforce development efforts.