Polling firm Gallup is starting to look into “the potential of simulated responses.”

It’s partnering with an AI company called Simile and is “independently validating” the company’s method. “Our goal is to learn whether AI systems and emerging methods can help deepen, not replace, our understanding of how humans think and behave,” according to Gallup. Gallup also notes that its goal isn’t to use the methodology to substitute “for work that requires the rigor of probability-based sampling.”