tech
Exclusive: Kit opens a creator studio in New York
Creator platforms are turning community into a competitive advantage.
TL;DR
- Kit, an email marketing platform for creators, has opened a 5,000 sq ft studio in New York City.
- The studio offers recording rooms, a stage for events, a common area, and a speakeasy-style coffee shop.
- Kit is investing in physical studios as a differentiator in the creator economy, emphasizing relationships and human connection.
- Studios are free for creators on Kit's creator and creator pro plans.
- Kit previously founded studios in Boise and Chicago and is exploring future locations in Austin, Nashville, and Los Angeles.
- Kit serves over 550,000 creators globally and generated over $50 million in revenue last year, notably without outside funding.
- Other creator platforms like Substack and Whalar Group are also investing in physical spaces and community-building efforts.