tech
Designit: How Telcos Can Unlock Long-Term Value Through AI
According to a recent global survey from Designit, the telco industry may be fundamentally focusing on the wrong problem when it comes to AI adoption

TL;DR
- Telco operators are under pressure to adopt AI rapidly for automation and optimization.
- A Designit survey reveals that 43% of telecom professionals believe rolling out AI too quickly is the biggest mistake.
- Viewing AI purely as a cost-cutting tool is another significant misstep.
- A mere 11% of respondents prioritize organizational redesign for AI integration.
- Success in AI adoption requires focusing on redesigning workflows, accountabilities, governance, and team structures, not just speed and scale.
- Long-term value is created when AI is used to redesign how a business operates.
- Designit's collaboration with Odido demonstrates an embedded studio model to integrate AI as a scalable, cross-functional capability.