Howdy's dated $3/month ad-free streaming service said to have 1M subscribers
Most are keeping their subscriptions after signing up, too, research firm says.
TL;DR
- Howdy, Roku's subscription video-on-demand (SVOD) service, has reportedly reached over 1 million subscribers six months after its launch.
- Priced at $3 per month without commercials, Howdy debuted in August and has gained an average of 100,000 subscribers per month.
- Howdy represented 23% of all SVOD subscriptions made through The Roku Channel.
- Distribution expanded in March to include Amazon Prime Video and standalone iOS/Android apps.
- Despite offering a library of older movies and TV shows, the service's low price point is attracting and retaining subscribers.
- Antenna estimates a 6-month survival rate of 51% for Howdy subscribers, which is higher than both Premium SVOD (47%) and Specialty SVOD (38%) averages.
- Roku has not officially confirmed the subscriber figures but expressed pleasure with the service's early performance and momentum.