tech
Klaviyo acquires Elias Torres’ Agency in full-circle reunion for tech founders
The serial entrepreneur joins the e-commerce company as CPO to lead its AI agents.
TL;DR
- Klaviyo is acquiring AI startup Agency, founded by Elias Torres.
- Elias Torres will become Klaviyo's chief product officer and lead Agency's team.
- The acquisition aims to accelerate the development of Klaviyo's AI agents, Composer and Customer Agent.
- Torres and Klaviyo CEO Andrew Bialecki have a history, having worked together at Performable.
- Klaviyo, which went public in 2023, believes its customer data gives its AI agents an advantage.
- Torres and Bialecki view AI agents as the next major technological revolution.