Doctors' Growing AI Deepfakes Problem
AI trickery is being used to fuel insurance fraud, damage reputations and could put patients at risk.
TL;DR
- Deepfake AI is impersonating doctors in videos to sell products and spread misinformation.
- This trend could erode public trust, fuel insurance fraud, and put patients at risk.
- The American Medical Association is urging lawmakers to close legal gaps and modernize identity protections.
- Physicians are discovering their likenesses used to promote unapproved supplements and devices.
- Deepfakes are also being used to create fake diagnostic images, which clinicians struggle to identify.
- This undermines trust in a profession where credibility is crucial.