tech
Beyond Instagram: Introducing the next generation of social apps
These newer social apps offer alternatives to Big Tech’s feeds, focusing on interests, creativity, and community.

TL;DR
- New startups are developing alternative social apps to compete with Big Tech giants like Meta and Google.
- These apps focus on smaller, more personal experiences, catering to interests and tighter-knit communities.
- Gen Z is a key demographic for these new platforms, being more willing to adopt novel social spaces.
- Notable apps include Retro (private photo sharing), Cosmos (creative inspiration), Indigo (decentralized network management), and Corner (curated place discovery).
- Other featured apps include Divine (Vine reboot), Mesh (contact management), Fable (book clubs), Locket (home screen widgets), Airbuds (music sharing), The Mall (social shopping), and Shelf (organizing taste).