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This Founder Says He Works 7 Days a Week, Keeps a Mattress in the Office, and Sleeps 3 Hours a Night

Corgi co-founder Nico Laqua said he often gets 3-4 hours of sleep. "I would rather measure my lifespan in victories than years," he said.

This Founder Says He Works 7 Days a Week, Keeps a Mattress in the Office, and Sleeps 3 Hours a Night

TL;DR

  • Nico Laqua, co-founder of Corgi, works seven days a week and sleeps only three to four hours per night.
  • He has a mattress in the office and previously had to shower at a gym with early closing hours.
  • Laqua believes in an intense work ethic, stating, "Whatever you can get done in five days, I promise you you'll get more done in six and seven."
  • The company culture includes an expectation that employees' days off may not consistently be Saturday and Sunday.
  • Two-thirds of Corgi's first 30 team members reportedly have the Corgi logo as a tattoo, a detail that has sparked debate.
  • Laqua emphasizes the importance of strong branding and symbols, comparing it to governments and religions.