tech
OpenAI will bring ChatGPT ads to Brazil and Mexico, and is adding a raft of fresh features
OpenAI enhances ChatGPT ads with new targeting tools and expansion into Brazil and Mexico, according to an email reviewed by Business Insider.
TL;DR
- OpenAI is expanding ChatGPT ads to Brazil and Mexico in the coming week.
- New ad styles, such as carousels featuring a single advertiser's products, are being tested.
- Improvements to campaign tracking and measurement tools are being rolled out.
- New partnerships with adtech companies Hightouch and Triple Whale have been announced.
- OpenAI is testing 'sponsored agents,' conversational AI experiences representing a business.
- Advertisers are seeing frequent updates to ChatGPT's ad tools, indicating a high priority.
- OpenAI's current ads revenue of $100 million is significantly lower than Google's and Meta's.