Apple restricts dating apps and AI companions to users 18 and up

Apple's new App Store rules will require 18+ ratings for dating apps and AI companions that offer sexual or romantic content.

Apple restricts dating apps and AI companions to users 18 and up

TL;DR

  • Apple is enforcing new App Store rules requiring an 18+ rating for apps with dating or romantic relationship features.
  • This policy change also impacts AI companion apps that offer sexual or romantic content.
  • Developers must use new content descriptors to accurately reflect app features for age ratings by November 16.
  • Apps that share users' real-world locations will also need to indicate this functionality.
  • Brazil has a specific exception for family location-sharing apps, allowing them to seek an official rating from the MJSP instead of a mandatory A16 rating.
  • These updates follow Apple's broader efforts to protect minors, including age assurance technology and enhanced parental controls.