Google's Super Expensive AI Plan Is Getting Cheaper.

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Google's Super Expensive AI Plan Is Getting Cheaper.

It’s still expensive, though: Google AI Ultra plan, which used to cost $249.99 per month, now starts at $100 per month. There’s also a $200 per month option that includes access to Google’s Project Genie world model.

TL;DR

Google's AI Ultra plan price has been reduced.
The plan now starts at $100 per month, down from $249.99.
A $200 per month option includes access to Google's Project Genie world model.
Google's new pricing structure matches OpenAI's Pro tier.

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clem 🤗 reposted

Patrick

Harvey just published a study showing a hybrid setup, open source GLM 5.1 as primary worker, routing to Opus 4.7 only when needed beats pure Opus 4.7 on quality and costs less.

This is the multi-model routing thesis proved in production on one of the hardest benchmarks in enterprise AI.

The insight isn’t that open source beat frontier. It’s that smart routing beat brute force. Using the most expensive model for every task is not a quality strategy. It’s a laziness tax. The teams building routing layers that send each task to the right model at the right cost are now demonstrably ahead on both dimensions simultaneously.

Inference optimization just became a first-class competitive advantage. Legal proved it first because the stakes forced the discipline.

clem 🤗 reposted

Rohan Paul

UBS says 60% of companies now watching AI budgets are moving to cheaper models and open-source Chinese models

The pressure is coming from extreme bills, including users spending up to $35K/month, teams exceeding quotas by 200%, and companies cutting internal AI tools from 5 to 2.

Companies are not abandoning AI, they are using model routing, which sends easy tasks to cheaper models and saves premium models for hard reasoning, code, and long-context work.

Chinese open-source models such as Qwen, DeepSeek, MiniMax, GLM, and Kimi now fit the enterprise cost curve because they can be run locally or used through cloud catalogs.

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Aravind Srinivas reposted

Cassandra Unchained

This is true as I have heard this from contacts in the Valley. Goes with my pinned post.

The AI race is shifting from bigger models to cheaper, smarter systems https://t.co/lS1YKxkjl0

Greg Brockman

we've cut prices on luna by 80%, making it by far the most price-efficient model in its class.

a lot of our research is about how to create incredibly efficient models for any given level of intelligence.

excited to see what you all do with intelligence too cheap to meter!

Sundar Pichai

Replying to @sundarpichai

(It’s J BTW :) See more of the learning features we’re dropping today, plus free Google AI subscriptions for college students in 140+ countries! https://t.co/Gry1VlW5sH