economy
Coffee drinkers turning to whole beans as prices soar, says Lavazza
Chair of Italian family-owned group says consumers are opting for ‘less but better’
TL;DR
- Consumers are increasingly choosing whole bean coffee.
- This trend is driven by rising coffee prices.
- There is a growing consumer preference for 'less but better' quality.
- Lavazza, an Italian family-owned group, is observing and adapting to this change.