Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
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TL;DR
- Starbucks is exploring AI for drive-thru experiences to recognize customers and offer personalized digital menus.
- The company aims to make payment more effortless for recognized customers.
- Starting in 2027, Starbucks will test AI models to improve order accuracy and efficiency for baristas.
- AI will also be integrated into the Starbucks app for search, discovery, and potentially conversational ordering.
- Starbucks is already using ChatGPT for orders and an AI tool called Green Dot Assist for employees.