Sales automation startup Rox AI hits $1.2B valuation, sources say
Rox, founded in 2024 by the former chief growth officer of New Relic, offers an AI-native alternative to CRM tools.
TL;DR
- Rox AI, a startup developing autonomous AI agents for sales productivity, has reached a $1.2 billion valuation.
- The funding round was reportedly led by returning backer General Catalyst.
- The company was projected to achieve $8 million in ARR by the end of 2025 at the time of its last fundraise.
- Founded in 2024 by Ishan Muckherjee, Rox positions itself as an AI-native alternative to traditional CRM tools.
- Rox's system deploys AI agents to monitor accounts, research prospects, and update CRMs, aiming to replace fragmented software solutions.
- Key customers mentioned include Ramp, MongoDB, and New Relic.
- Rox competes with companies like Gong, Clari, 11x, Artisan, and Monaco.