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TL;DR

  • Perplexity is donating $250,000 to Northwestern University's Medill School of Journalism.
  • The funds will support research on how AI impacts journalism and news publishers.
  • The research will focus on AI's role in journalism workflows, transparency, accuracy, and consumer experience.
  • Medill will also receive data, insights, and access to Perplexity employees and partners.
  • This gift follows Perplexity's Publishers' Program, which offers revenue-sharing and tech benefits to publishers.