tech
Xbox exploring ‘radically different’ console business models
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TL;DR
- Microsoft is reevaluating Project Helix, its next-generation Xbox console, and exploring new ways to lower costs.
- The industry-wide RAMageddon crisis, with rising memory and storage costs, is a primary driver for this reevaluation.
- Xbox leadership is considering "radically different" business models beyond just a premium, high-performance console.
- Potential strategies include new financing options, ad-supported services, and partnerships with other manufacturers to create Xbox-branded devices.
- Microsoft is also looking at more flexible offerings for Xbox Game Pass and innovative approaches to storage and memory for future consoles.