tech
Anthropic's newest ad is creeping people out
Anthropic has consistently attempted to depict itself as the ethical foil to other AI companies. This latest marketing stunt — which leans into criticism of AI as a way to make Anthropic seem aware of the responsibility it carries — would appear to be more of the same.
TL;DR
- Anthropic's latest ad, "There’s hope in hard questions," features unsettling imagery like a burning house, surveillance, homelessness, and a cemetery.
- The ad's voice-over poses questions about AI trustworthiness and control.
- Critics, including OpenAI CEO Sam Altman, have described the ad as odd, unsettling, and indicative of poor corporate communications.
- The marketing strategy appears to be an attempt by Anthropic to position itself as an ethical leader in the AI industry by acknowledging and addressing industry criticisms.
- The inclusion of an image that appears to be from Arlington National Cemetery has been particularly criticized as "fucked up," "weird," and "sinister."