economy
Spanish Olive Oil Is Far Superior to Italian
Igor Ramírez García-Peralta. Photography by Victor Stonem

TL;DR
- Spain is the world's largest producer of olive oil, but Italy often benefits from premium branding and pricing.
- Spanish producers are actively working to reposition their olive oil as a high-quality product, moving away from bulk sales.
- Key Spanish producers are focusing on meticulous production processes, from harvest to bottling, to emphasize quality.
- There is a growing recognition among consumers and trade professionals of the superiority and distinctiveness of Spanish olive oil.
- Spanish producers are increasingly investing in marketing and branding to tell their own story and overcome a historical modesty about their cultural products.