tech
People don't trust AI. They do yearn for Lunchables: survey.
As Americans use AI more they're trusting it less. Meanwhile they're gravitating toward the comfort of familiar brands.
TL;DR
- AI is experiencing declining trust scores among US consumers, with most major AI brands seeing year-over-year decreases.
- Google's Gemini was an exception, improving its trust score.
- Low-tech and nostalgic brands like Capri-Sun, Lunchables, Hot Wheels, and Mr. Pibb are gaining consumer trust.
- Reliable, familiar brands like Dawn, Band-Aid, and Heinz continue to rank high in consumer trust.
- Gap's resurgence is attributed to its adoption of Y2K aesthetics, evoking a simpler era.
- A significant portion of consumers do not trust AI at all, and some perceive AI products as a risk to human civilization.
- Consumers are seeking dependable brands as other aspects of their environment feel unstable.