tech
Bashing AI data centers makes its way into brand marketing with new Jason Kelce ad
Brands are capitalizing on the AI data center hate. Just look at the new ad starring Jason Kelce for Garage Beer and Liquid Death.
TL;DR
- A new ad for Garage Beer and Liquid Death suggests using pee to cool AI data centers, featuring Jason Kelce.
- The ad taps into growing public concerns about the environmental impact, particularly water usage, of AI data centers.
- Liquid Death's VP of Creative noted that opposition to AI data centers is a bipartisan issue.
- Brands like Heineken and Polaroid have also incorporated AI criticism into their marketing.
- AI companies like Meta and Anthropic are launching their own ads to address AI anxiety.
- Data centers face opposition from residents over concerns about water and energy use, utility bills, and noise.
- The Data Center Coalition states that companies use various cooling methods and prioritize efficient water practices.