Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds

TL;DR

60% of U.S. consumers find brands using 'AI' in their messaging to be a turnoff.
86% of consumers do not fully trust AI and prefer to explore original sources.
42% of consumers trust AI-generated answers without clear attribution less than airline fees or medical bills.
Nearly three in four respondents feel the internet is less human than a decade ago.
60% of enterprise respondents noted an increase in traffic from AI search engines over the past year.
74% of enterprise decision-makers prioritize AI discoverability and attribution.
33% of consumers consider clicking through to an original source as their top trust signal.
80% of consumers believe web information should remain openly accessible.

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