tech
Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
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TL;DR
- Apple plans to raise prices on iPhones, iPads, and Macs.
- The price hikes are a response to the ongoing memory shortage.
- CEO Tim Cook described the situation as 'unsustainable' and price increases as 'unavoidable'.
- Apple has already adjusted Mac Studio and Mac Mini pricing and availability.
- The global memory shortage is driven by high demand from AI companies.
- Surging RAM and storage costs are affecting game consoles, laptops, and other devices.
- The upcoming iPhone 18 Pro could see a price increase to $1,299, up from $1,099 for the iPhone 17 Pro.