Meta is putting its muscle behind Muse as the AI app takes off
Muse is topping the app store charts and adding users at a rapid clip, while Meta ramps up the personal AI agent's promotion across its own apps and beyond.
TL;DR
- Muse AI app has surpassed 3.4 million downloads since its September 8 launch.
- Meta is heavily promoting Muse, announcing new features like video chat and smart glasses integration at its Meta Connect conference.
- The app has reached the top of the U.S. App Store and Google Play Store.
- Meta is marketing Muse to existing Facebook and Instagram users, similar to its strategy for Instagram Threads.
- Advertising spend for Muse ranks it among the top 10 brands by Tuesday, September 22.
- While Meta's marketing is significant, ads account for only 6% of ad impressions, indicating strong organic growth.
- Muse's day-over-day download growth (55%) in its first two weeks outpaced ChatGPT, Claude, and Grok at launch.