tech
More than 800 brands now pay to advertise on ChatGPT. These companies are spending the most.
New data shows how OpenAI is boosting ad presence on ChatGPT, drawing major brands such as Home Depot and Intuit.
TL;DR
- ChatGPT mobile app users are seeing approximately twice as many ads per hour compared to April.
- The number of advertisers on ChatGPT has grown from around 300 in April to over 820 in July.
- Major brands like Booking Holdings, Intuit, Home Depot, and L.L.Bean have replaced earlier tech advertisers in the top 10.
- Financial services have seen the largest increase in ad spend share on ChatGPT, rising from 2% to 12%.
- OpenAI serves ads to users on free and paid plans (excluding the highest tier).
- The company reported $100 million in annual recurring ad revenue in May.
- Ads are placed beneath the AI's response and are excluded from personal health or politics queries.
- OpenAI is enhancing its ad product to attract more advertisers.