economy

American Airlines is finally bringing back seatback screens after nearly 10 years in a premium push to win back customers

As airlines continue to shorten seat sizes and leg space, it may come as a surprise when they offer some amenities that don’t involve spending much earned money or miles. Now, American Airlines is bringing back one amenity it cut nearly a decade ago: seatback screens.

American Airlines is finally bringing back seatback screens after nearly 10 years in a premium push to win back customers

TL;DR

  • American Airlines will install 4k seatback screens on all new narrow-body aircraft starting in 2028.
  • The new screens will include improved USB-C fast charging and Bluetooth audio connectivity.
  • The airline is increasing premium seating options across all aircraft.
  • American Airlines is implementing Starlink Wi-Fi on 500 narrow-bodied aircrafts starting next year.
  • These upgrades aim to help American Airlines close its profit gap with rivals United Airlines and Delta Air Lines.
  • Other airlines like Delta and Southwest are also focusing on enhancing their premium offerings.
  • Rising fuel costs are pressuring airline economics, with projections of significant increases in jet fuel prices.
  • The closure of Spirit Airlines has reduced low-cost travel options for consumers.