tech
Taking the piss out of (into) data centers.
Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.) Ironically, everyone in the video probably needs to consult a doctor about dehydration.
TL;DR
- Liquid Death created a marketing campaign featuring Jason Kelce.
- The campaign involves a song about using pee to cool data centers.
- It is explicitly stated that this is a stunt and people should not send their pee.
- The article makes a humorous observation about potential dehydration among those in the video.