tech

Who decides what AI tells you? Campbell Brown, once Meta's news chief, has thoughts

"The conversation is sort of happening in Silicon Valley around one thing, and a totally different conversation is happening among consumers."

Who decides what AI tells you? Campbell Brown, once Meta's news chief, has thoughts

TL;DR

  • Campbell Brown, formerly Facebook's news chief, founded Forum AI to address accuracy issues in AI-generated information on complex topics.
  • Forum AI enlists world-renowned experts to create benchmarks for evaluating AI models on 'high-stakes' subjects.
  • The company trains AI judges to achieve high consensus with human experts, aiming for accuracy in areas like geopolitics and mental health.
  • Brown expresses concern that AI is becoming the primary information funnel, but current models lack accuracy and exhibit biases.
  • She contrasts the focus of AI companies on technical aspects with the urgent need for accuracy in information dissemination.
  • Forum AI's work is driven by the belief that enterprise demand for reliable AI in critical business functions will prioritize truth over engagement.
  • Brown criticizes current AI compliance audits as inadequate, advocating for domain expertise and thorough evaluation.