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Ford Picks "Fathom" for Its Affordable Truck Name, Starts at $28,350

Deliveries of the new electric pickup are slated for later next year.

Ford Picks "Fathom" for Its Affordable Truck Name, Starts at $28,350

TL;DR

  • Ford's new electric vehicle strategy includes an affordable four-door pickup truck called the Ford Fathom.
  • The Fathom is built on Ford's new UEV platform utilizing a zonal architecture to reduce wiring.
  • It will offer bidirectional charging and optional BlueCruise hands-free driver assist.
  • The estimated starting price is $28,350, plus a $1,595 delivery charge.
  • The truck's design is inspired by advances made by EV startups, particularly in China.

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