GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%

Action camera maker GoPro is merging with private photonics company Starman Optical and joining the AI wave.

GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%

TL;DR

  • GoPro is merging with Starman Optical to enter AI data center and defense markets.
  • The merger is expected to enable growth in consumer, commercial, and defense sectors.
  • GoPro shares surged 40% following the announcement.
  • Shareholders will receive a $285 million cash payment as part of the deal.
  • Youtuber Markiplier and BlackRock are significant shareholders.
  • GoPro will continue supporting existing consumer products and its subscription platform.
  • Retailer Allbirds also announced a pivot into AI compute and hardware, rebranding as Smartbird.